Most companies do not spend very much time, energy, or money into strategically laying out all their advertising and marketing funnels and plans. They often not have a single individual or team that prioritize buyer personas, marketing funnels, and data analysis. The company may have a social media manager who posts their content but are they just posting content. Marketing is about measuring, strategizing, re-strategizing, analyzing, studying, and testing. A business cannot measure their marketing and advertising efforts without studying their analytics and metrics.
A metric is a quantifiable measure that is used to track and analyze the status of a specific business strategy or process.
Each social media platform has built in metrics and data tracking systems to help a business or individual track their marketing or advertising efforts. Facebook is one of the better social media platforms that allows a business or individual to have a very clear process to track their advertising efforts. Facebook has comprehensive and detailed metrics to analyze the quality and performance of content and campaigns.
In order to effectively use data to improve your marketing and advertising efforts, you need to make sure that you have the right tools in place and the right person analyzing your data. Without someone knowing how to correctly use tools the tools, data will just be a collection of random numbers.
81 tools to use for social media:
A quick helpful takeaway that can change how you use Facebook forever:
The Facebook algorithm will hide low quality content and will organically promote high quality content. Facebook measures the quality of the content or post based on how well the post performs. If Facebook sees that a Facebook page is consistently sending out low performing content with little to no engagement then Facebook will make an effort to begin to hide the posts coming from that page on peoples feeds. If Facebook notices that a post is performing well with interactions, engagement, and activity then Facebook will send the post to the top of everyone’s feed. Facebook does this because they want their users to not be annoyed with low quality content on their Facebook feed. It makes sense from a UX perspective that Facebook would allow low performing content to be slipped through everyone’s feed.
If you follow me on Facebook you may notice that every now and then I will comment a random emoji on my older Facebook posts. I do this because each time I do that Facebook sees that there is “activity” on my post and they will send that post to the top of all my followers’ feed.
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