What is Digital Marketing?

Digital marketing. Is it a buzzword or is it worth capitalizing on?

Digital marketing is a umbrella term for all online marketing efforts. If someone tells you that they “do digital marketing”, that does not really tell you much besides that they work on the internet.

“Internet users have grown by 82%, or almost 1.7 billion people, since January 2012. That translates to almost 1 million new users each day, or more than 10 new users every second;”

A digital marketer is recognizing how much attention there is on the internet and they are acting on it. Digital marketing is simply adaptation. If a company is not investing time, money, and energy into digital marketing then they simply aren’t adapting. For companies, consistency is important for sustainable growth but adaptation is necessary for survival.

“You can potentially reach one-fifth of the world with Facebook advertising. With 1.49 billion monthly active users, more than one-fifth of the entire world is on Facebook.”

From all your online branding properties to your website — digital advertising, educational videos, email marketing, and many more — there is a large variety of assets and techniques that fall under “Digital marketing”.

“More than 1.3 billion people started using social media – that’s a rise of 88% in just five years, and equates to more than 8 new users every second”

So, what are examples of digital marketing?

  • PPC (Pay Per Click)
  • Social Media Marketing (Facebook advertising)
  • Search Engine Optimization
  • Affiliate Marketing
  • Content Marketing (Blogs, videos, webinars, checklists, ect.)
  • Email Marketing
  • Marketing Automation (Processes, software, systems, etc.)
“US Digital Marketing Spend Will Near $120 Billion By 2021”

If you are involved in the management of marketing at your company and haven’t been doing any of these things then your hands are starting to feel a bit sweaty now. You are either reading this article and it is all validation to what you are doing or you are wondering if you are missing out on something big. We have good news for you. There is still plenty of time to leverage the power of digital marketing. In fact right now is the perfect time to start investing in digital marketing for your business. We at Inspired Blue Media encourage clients to focus on creating an authoritative digital footprint, to establish their digital plumbing, and focus on doing things which will benefit their company for years to come rather than just a few weekends.

The Takeaway:

Take a few minutes and sit down to really think if digital marketing may be able to help your business. After all it may be worth just simply testing. You won’t know if something is good until you try it for yourself!

For any questions, comments, or just want to say ‘hello’ please email Jeremy at Jeremy@InspiredBlueMedia.com.

 

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